Telegram positions itself as a secure alternative to WhatsApp & Co. To mark its sixth birthday, a short story on its development to date was published in August 2019. The messenger can be used both via mobile and desktop. Telegram Messenger LLP is based in London. He had previously founded the Russian equivalent of Facebook, “VKontakte”. Conclusion about the potential of Telegram.Use cases for the use of Telegam for businesses.Business Account: How companies can use Telegram.Important: many MessengerPeople customers see great resonance offering newsletters via Telegram.Disadvantages: Also used by dubious groups / bad image.Advantages: Own search area, direct customer contact, high traffic. Newsletter: subscribe by writing “start”- and unsubscribe by writing “stop”.Target group: Popular with media, e-commerce, deal platforms, tech companies and start-ups, among others.Claim: the secure alternative to WhatsApp & Co.
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